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Im currently running windows 10 on my 13’’ MBP 2017 on bootcamp. I coworker of mine was having the issue where installation .exe’s would not run (when you try to run them, you get “This app cant run on your pc. To find a version for your pc, check with the software publisher”. I tried to run apps on my external drive on his laptop but i got the error. I connected the drive to my laptop and now im getting the same error message, although it was not like that on my macbook.
You’ll need to talk with the software publisher. Some offer macOS versions of the app and may have setup the installer not to run on Mac systems.